The business of medicine is tougher than ever and it’s not going to get any easier. If you are like most in our industry, you feel caught between:
- new and constantly changing regulations
- reduced reimbursements
- increased operating costs
- never-ending personnel headaches
- rising competition and consolidation
What’s makes it even harder is that unless you are a publicly traded healthcare business with a high market cap, top line growth only matters if bottom line profits are also increasing. Even nonprofit organizations, including many hospitals and health systems, need to achieve surplus operating revenues to apply to furthering its charitable purpose and mission.
You may need help, advice or just new information and insights regarding profitable healthcare marketing and bottom line strategies. You’ve come to the right place.