Over 30 Years Experience,
Thousands of Successful
Healthcare Clients.

Over 30 Years Experience,
Thousands of Successful
Healthcare Clients.

Hirsch Healthcare Consulting

Lonnie Hirsch


The business of medicine is tougher than ever and it’s not going to get any easier. If you are like most in our industry, you feel caught between:

  • new and constantly changing regulations
  • reduced reimbursements
  • increased operating costs
  • never-ending personnel headaches
  • rising competition and consolidation

What’s makes it even harder is that unless you are a publicly traded healthcare business with a high market cap, top line growth only matters if bottom line profits are also increasing.  Even nonprofit organizations, including many hospitals and health systems, need to achieve surplus operating revenues to apply to furthering its charitable purpose and mission.

You may need help, advice or just new information and insights regarding profitable healthcare marketing and bottom line strategies. You’ve come to the right place.

Winning Strategies for Medical Practices
It’s harder than ever to succeed in private practice. The 80-20 Rule suggests that 80% of medical practices will struggle — and many will ultimately fail. »

Profitable Strategies for Hospital-Owned Outpatient Clinics
The Affordable Care Act has accelerated acquisition and consolidation of hospitals into increasingly larger (and fewer) »

Profitable Medical Marketing
In such a rapidly evolving and unpredictable environment for the business of medicine, healthcare organizations need to constantly »

Profitable Bottom Line Growth
Whether you are a for-profit healthcare business or not-for-profit, you have to have positive net revenue after expenses in order to thrive in an increasingly »

Proven Experience…Proven Results

I can help you achieve your medical marketing and profitable growth goals and hit your targets just as I have done for more than 2,000 healthcare business clients over the past 25 years in markets all across the U.S. I have worked successfully with virtually every category of healthcare, including all medical specialties as well as hospitals and health systems.

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What I enjoy most about working with Lonnie is his willingness to get things done. He stays in communication on the status of projects and exceeds expectations. I trust him as a health care marketing advisor and know that his years of experience guide his thoughtful recommendations. From developing marketing plans at the highest strategic level to managing details often overlooked, Lonnie delivers what is needed to successfully achieve desired results.

Chastell Ely Director of Marketing The Vancouver Clinic December 29, 2016

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A solid marketing strategy is an essential component our health system’s strategic plan. Lonnie assisted us in formulating key initiatives closely aligned with Board priorities and goals. With his help, we implemented a unique senior health program which is building the foundation for greater community collaboration, public outreach, and population health management.

Lonnie’s vast experience and understanding of healthcare marketing strategy helped us design a program with a clear view of our strengths and opportunities while remaining aware of challenges unique to rural healthcare marketing and the industry as a whole.

Tracy Fath - Davis Health System, Director of Marketing & Development Elkins, WV October 29, 2015

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Lonnie and I have worked together for almost 20 years and he is one of the most knowledgeable people I have ever met in the area of healthcare marketing and healthcare business development. From both a personal and professional standpoint, his knowledge and ethics are above reproach. Throughout the years he has shown me and my clients the best uses of marketing strategies and tactics and how to get the most for our money. Customer service is extremely important to Lonnie and you will not have a better partner to grow your business.

Debbe Childress - MBA, Debbe Childress Sales System October 29, 2015

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I have worked with Lonnie as a liaison with my clients, so I was involved in the process and communication as he provided his services. As a Healthcare Consultant, Lonnie is thoughtful, creative and experienced. He understands all aspects of Marketing and how it can influence and affect a practice. His knowledge of how practices operate allows him to truly tailor his advice to be relevant to each practice he assists. I feel that any Healthcare professional who works with Lonnie will see improvement and receive good value.

Melissa Day - Marketing Implementation Experts October 29, 2015

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Lonnie is a very talented executive who inspires absolute confidence through his ability to become a trusted advisor to those looking for the right pathway to success. His knowledge and expertise in building health care practices through professional and proven strategies is unmatched.

Curtis Kauffman-PIckelle, CEO, Kauffman Group, Inc. October 29, 2015

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Lonnie Hirsch has a unique ability to describe the importance of marketing and its components to an organization and communicate this in a way that is understandable. Lonnie makes organizations aware of the risks they may go through if they do not have a complete marketing program. Whether it is market share, product branding or referrals, Lonnie is acutely aware of the importance of each and how they affected patient flow. His unique knowledge makes it easy for an organization to make informed decisions that can and will affect the bottom line. Lonnie also understands the constraints and challenges companies are faced with today and is very cognizant of one’s budget constraints and makes recommendations that cover all aspects of your marketing plan so that you are getting the most possible for the dollars spent.

William G. Godburn – Executive Director, Chief Operating Officer, Neurosurgery, Orthopaedics, & Spine Specialists October 29, 2015

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Lonnie brought a professional approach to our marketing efforts that had been lacking in the past. As our medical group expanded, we lacked a unified vision under which we could reach out to our community to tell them about the services that we offered. Lonnie helped us craft that vision and, more importantly, a strategy in which we could implement it. We were able to see the results, quantify what worked, and move forward from there.

Chris Aldworth - VP, Pomona Valley Hospital Medical Center October 29, 2015

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Lonnie Hirsch has been a go-to DoctorsManagement and for our healthcare customers across the country over many years. Lonnie’s unsurpassed ability to tailor strategies to the needs of his clients and his passion for excellence has built this long-time relationship.

Paul King - President, Doctors Management October 29, 2015

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Lonnie Hirsch helped our business introduce a new brand in our key markets for our unique health centers. Lonnie really understands both strategy and tactics. He’s not a marketing theorist – he has practical, applicable knowledge and experience in helping guide his clients toward greater success and his results speak for themselves.

Jeffrey S. Friedman - MPH October 29, 2015

2407, 2018

How and How Much LinkedIn?

July 24th, 2018|0 Comments

How and How Much LinkedIn? When it comes to LinkedIn tips, let’s start with a given. If you are actively seeking a new job in a white-collar industry, LinkedIn is a great resource. If you [...]

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Lonnie Hirsch