About Lonnie Hirsch

Lonnie Hirsch, Founder and CEO of Hirsch Healthcare Consulting is one of the premier consultants and strategists for helping medical practices and hospitals across the U.S. and in other countries achieve profitable top line and bottom line growth. Over a career spanning thirty years, Lonnie has worked with thousands of medical practices as well as hospitals, health systems, medical device companies, medical software companies and other healthcare businesses. Lonnie has spoken at hundreds of healthcare conferences and has authored numerous articles in healthcare business publications. He has also interviewed many distinguished thought leaders in the field of medicine.
17 05, 2018

Healthcare Video Marketing

By | 2018-05-17T13:04:05+00:00 May 17th, 2018|Healthcare Marketing|0 Comments

Healthcare Video Marketing: Strategy or Spaghetti Against The Wall? Healthcare video marketing is a powerful communications and engagement tool for healthcare organizations. You can use healthcare video marketing to your advantage on your website, on YouTube, Instagram, Vimeo, LinkedIn and other video or video-supporting networks. So why are so many healthcare companies falling short and [...]

10 05, 2018

Retargeting Pros and Cons for Your Healthcare Organization

By | 2018-05-10T08:04:25+00:00 May 10th, 2018|Healthcare Marketing|0 Comments

Retargeting Pros and Cons for Your Healthcare Organization Healthcare retargeting (also sometimes referred to as remarketing) is a commonly used and often effective tool in online advertising for healthcare organizations. Here’s what you need to know about healthcare retargeting to put the odds in your favor. Why Healthcare Businesses Use Retargeting Keep in mind that [...]

10 04, 2018

Get Bigger or Get Smaller FAST to Resist Corporate Takeover of Healthcare

By | 2018-04-10T16:46:57+00:00 April 10th, 2018|Medical Practices|0 Comments

Healthcare Trends: Get Bigger or Get Smaller FAST Independent physicians who want to stay that way have been fighting an uphill battle for years against powerful healthcare trends. The bad news: It’s going to get worse before it gets better. The good news: Proactive physicians can (and must) utilize strategies to remain independent, competitive and [...]

20 02, 2018

Trends In Hospital and Health System Marketing in a Rapidly Consolidating Industry

By | 2018-02-17T16:20:27+00:00 February 20th, 2018|Podcasts|0 Comments

Trends In Hospital and Health System Marketing in a Rapidly Consolidating Industry Following is a transcript of the podcast interview recording that can be found at the top of this page. The transcript has been edited for clarity and length. Lonnie Hirsch: My guest today is Alan Shoebridge, Executive Director of Marketing and [...]

6 02, 2018

Online Marketing for Healthcare Practices

By | 2018-02-06T10:29:37+00:00 February 6th, 2018|Healthcare Marketing|0 Comments

Online Marketing for Healthcare Practices – Why You MUST Have a Strategy Every marketing strategy, including all of the elements of Internet marketing and online presence, needs to be organized around goals and opportunities for your specific practice. Although it’s a little hard to believe as we near the second decade of the 21st Century, [...]

12 12, 2017

Top 10 Reasons Physicians Struggle To Remain Independent – And What To Do About It

By | 2017-12-12T11:06:57+00:00 December 12th, 2017|Healthcare|0 Comments

Top 10 Reasons Physicians Struggle To Remain Independent – And What To Do About It 1. Financial/Profitability Challenges The entire ecosystem of insurance-based health services today is designed to drive you out – or at least discourage you enough to make you sell to or join a larger organization. How many examples do I need [...]

22 11, 2017

The 8 Most Important Marketing Strategies for a Healthcare Practice – Part 1

By | 2017-12-10T11:55:28+00:00 November 22nd, 2017|Healthcare Marketing|0 Comments

The 8 Most Important Marketing Strategies for a Healthcare Practice - Part 1 In today’s busy, complicated, information-overload, short-attention-span environment, there are hundreds of ways to market a healthcare practice but there are really 8 most important marketing strategies for most healthcare practices to consider. Each of these 8 strategies includes a host of possible [...]

12 10, 2017

Going Deeper on Patient Experience – Podcast

By | 2017-12-10T11:55:52+00:00 October 12th, 2017|Healthcare, Hospitals, Medical Practices, Podcasts|0 Comments

Going Deeper on Patient Experience   Patient Experience is a lot like the blind men and the elephant. It's defined differently by various healthcare provider organizations. Is there one best approach and how do you get your arms around this massive initiative for your healthcare organization? Listen to the podcast recording in this [...]

20 09, 2017

9 Steps for Marketing Physician Independence

By | 2017-12-10T11:56:18+00:00 September 20th, 2017|Healthcare, Medical Practices|0 Comments

9 Steps for Marketing Physician Independence Physician Independence For physicians and groups who want to remain independent, marketing physician independence benefits to patients and other physicians is essential, not optional. The Challenge To Remain Independent Everyone knows how challenging it is these days for primary care physicians and many specialists to remain both independent and [...]

7 09, 2017

Podcast: Cybersecurity for Healthcare

By | 2017-12-10T11:55:03+00:00 September 7th, 2017|Healthcare, Hospitals, Medical Practices, Podcasts|0 Comments

Cybersecurity for Healthcare Interview with John Stephens, Managing Partner, Luminant Digital Security Today’s topic is cybersecurity for healthcare organizations. I’m pleased to have as my guest expert today John Stephens, Managing Partner at Luminant Digital Security. John, welcome and thanks for joining me. Hi, Lonnie. Thank you for having me. It’s a pleasure [...]

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