In today’s online world, customer satisfaction is not enough. Customer advocacy and endorsement, including powerful testimonials and positive online reviews, is essential for profitable growth.
Marketing Growth for successful healthcare businesses also requires new innovations, new products and profitable new services lines and revenue streams.
Lonnie Hirsch has consulted, developed strategy and guided clients on successful implementation of all Marketing Growth strategies below.
- New product or technology introduction
- New service introduction
- Pricing strategy
- Attracting new patients or customers
- Brand or rebrand strategy (differentiating and compelling value proposition)
- Online marketing and branding
- Traditional media advertising
- Positive publicity
- Patient experience
- Earning good word-of-mouth
- Testimonials and positive online reviews
- Growing and maintaining physical referrals
- Effective communications
- Phone skills for new customer conversion
- Phone communications to create positive impressions
- Provider training for patient compliance, adherence
- Training billing personnel as customer service representatives
- Building internal consensus and support for growth initiatives
- Retaining patients or customers
- Growing and nurturing physician referral relationships
- Developing business with local employers