How and How Much LinkedIn?

How and How Much LinkedIn? When it comes to LinkedIn tips, let’s start with a given. If you are actively seeking a new job in a white-collar industry, LinkedIn is a great resource. If you are a recruiter for white-collar jobs, LinkedIn is a powerful forum. But if you are not in either of these [...]

2018-07-23T21:22:51-07:00By |Marketing|0 Comments

Healthcare Video Marketing

Healthcare Video Marketing: Strategy or Spaghetti Against The Wall? Healthcare video marketing is a powerful communications and engagement tool for healthcare organizations. You can use healthcare video marketing to your advantage on your website, on YouTube, Instagram, Vimeo, LinkedIn and other video or video-supporting networks. So why are so many healthcare companies falling short and [...]

Retargeting Pros and Cons for Your Healthcare Organization

Retargeting Pros and Cons for Your Healthcare Organization Healthcare retargeting (also sometimes referred to as remarketing) is a commonly used and often effective tool in online advertising for healthcare organizations. Here’s what you need to know about healthcare retargeting to put the odds in your favor. Why Healthcare Businesses Use Retargeting Keep in mind that [...]

Get Bigger or Get Smaller FAST to Resist Corporate Takeover of Healthcare

Healthcare Trends: Get Bigger or Get Smaller FAST Independent physicians who want to stay that way have been fighting an uphill battle for years against powerful healthcare trends. The bad news: It’s going to get worse before it gets better. The good news: Proactive physicians can (and must) utilize strategies to remain independent, competitive and [...]

The 8 Most Important Marketing Strategies for a Healthcare Practice – Part 1

The 8 Most Important Marketing Strategies for a Healthcare Practice - Part 1 In today’s busy, complicated, information-overload, short-attention-span environment, there are hundreds of ways to market a healthcare practice but there are really 8 most important marketing strategies for most healthcare practices to consider. Each of these 8 strategies includes a host of possible [...]

Going Deeper on Patient Experience – Podcast

Going Deeper on Patient Experience   Patient Experience is a lot like the blind men and the elephant. It's defined differently by various healthcare provider organizations. Is there one best approach and how do you get your arms around this massive initiative for your healthcare organization? Listen to the podcast recording in this [...]

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