Lonnie Hirsch has a unique ability to describe the importance of marketing and its components to an organization and communicate this in a way that is understandable. Lonnie makes organizations aware of the risks they may go through if they do not have a complete marketing program. Whether it is market share, product branding or referrals, Lonnie is acutely aware of the importance of each and how they affected patient flow. His unique knowledge makes it easy for an organization to make informed decisions that can and will affect the bottom line. Lonnie also understands the constraints and challenges companies are faced with today and is very cognizant of one’s budget constraints and makes recommendations that cover all aspects of your marketing plan so that you are getting the most possible for the dollars spent.