4 11, 2018

Remote Patient Monitoring & the Future of Telehealth

By |2018-11-04T10:34:00+00:00November 4th, 2018|Healthcare|0 Comments

Remote Patient Monitoring & the Future of Telehealth Remote patient monitoring (RPM) has been around since the 1970s in one form or another. In fact, RPM is one of the earliest applications of telehealth, used before that term had even been coined. In today’s rapid shift to value-based care and reimbursement, remote patient monitoring and [...]

12 12, 2017

Top 10 Reasons Physicians Struggle To Remain Independent – And What To Do About It

By |2018-08-10T14:04:10+00:00December 12th, 2017|Healthcare|0 Comments

Top 10 Reasons Physicians Struggle To Remain Independent – And What To Do About It 1. Financial/Profitability Challenges The entire ecosystem of insurance-based health services today is designed to drive you out – or at least discourage you enough to make you sell to or join a larger organization. How many examples do I need [...]

12 10, 2017

Going Deeper on Patient Experience – Podcast

By |2017-12-10T11:55:52+00:00October 12th, 2017|Healthcare, Hospitals, Medical Practices, Podcasts|0 Comments

Going Deeper on Patient Experience   Patient Experience is a lot like the blind men and the elephant. It's defined differently by various healthcare provider organizations. Is there one best approach and how do you get your arms around this massive initiative for your healthcare organization? Listen to the podcast recording in this [...]

20 09, 2017

9 Steps for Marketing Physician Independence

By |2017-12-10T11:56:18+00:00September 20th, 2017|Healthcare, Medical Practices|0 Comments

9 Steps for Marketing Physician Independence Physician Independence For physicians and groups who want to remain independent, marketing physician independence benefits to patients and other physicians is essential, not optional. The Challenge To Remain Independent Everyone knows how challenging it is these days for primary care physicians and many specialists to remain both independent and [...]

7 09, 2017

Podcast: Cybersecurity for Healthcare

By |2017-12-10T11:55:03+00:00September 7th, 2017|Healthcare, Hospitals, Medical Practices, Podcasts|0 Comments

Cybersecurity for Healthcare Interview with John Stephens, Managing Partner, Luminant Digital Security Today’s topic is cybersecurity for healthcare organizations. I’m pleased to have as my guest expert today John Stephens, Managing Partner at Luminant Digital Security. John, welcome and thanks for joining me. Hi, Lonnie. Thank you for having me. It’s a pleasure [...]

31 08, 2017

Marketing and Innovation: 15 Success Tips for Healthcare

By |2017-11-12T04:58:30+00:00August 31st, 2017|Healthcare, Hospitals, Medical Practices|0 Comments

Marketing and Innovation: 15 Success Tips for Healthcare How important are marketing and innovation to your healthcare business success? Well, consider this quote from world-renowned management guru Peter Drucker: "Because the purpose of business is to create a customer, the business enterprise has two -- and only two -- basic functions: marketing and innovation. Marketing [...]

29 08, 2017

Clinics That Own Hospitals vs Hospital-Centered Health System

By |2017-12-10T11:49:23+00:00August 29th, 2017|Healthcare, Hospitals, Medical Practices|0 Comments

Clinics That Own Hospitals vs Hospital-Centered Health System For those involved with branding and marketing strategy in health systems, how do you see the distinction between repositioning as large, multi-specialty clinics that own hospitals vs hospital-centred health system? Maybe more importantly, how does your health system define (or redefine) itself going forward? As everyone in [...]

17 08, 2017

Shrinking Physician Referrals: 6 Tactics to Stop the Bleeding

By |2017-12-10T11:56:53+00:00August 17th, 2017|Healthcare, Hospitals, Medical Practices|0 Comments

Shrinking Physician Referrals: 6 Tactics to Stop the Bleeding   6 Tactics to Stop the Bleeding Too many hospitals and referral-based healthcare practices are seeing a drop in their prior sources and volume of physician referrals. Perhaps surprisingly, many more don’t even know (much less keep close tabs on) their rate of referral attrition. It's [...]

15 08, 2017

Tax Savings for Doctors: Accelerated Depreciation on Your Real Estate

By |2017-12-10T11:58:00+00:00August 15th, 2017|Healthcare, Hospitals, Medical Practices, Podcasts|0 Comments

Tax Savings for Doctors: Accelerated Depreciation on Your Real Estate   I am often asked about tax savings for doctors. That's why I was excited to learn recently about a process for doctors to recognize tax savings if they own or are planning on buying office buildings, ambulatory surgery centers and other types [...]

27 07, 2017

The 8 Most Important Marketing Strategies for a Healthcare Practice

By |2017-12-10T11:58:40+00:00July 27th, 2017|Healthcare, Medical Practices|0 Comments

The 8 Most Important Marketing Strategies for a Healthcare Practice In today’s busy, complicated, information-overload, short-attention-span environment, there are hundreds of ways to market a healthcare practice but there are really 8 most important marketing strategies for most healthcare practices. Each of these 8 strategies includes a host of possible communication tactics. To simplify and [...]

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