9 Steps for Marketing Physician Independence

9 Steps for Marketing Physician Independence Physician Independence For physicians and groups who want to remain independent, marketing physician independence benefits to patients and other physicians is essential, not optional. The Challenge To Remain Independent Everyone knows how challenging it is these days for primary care physicians and many specialists to remain both independent and [...]

By |2017-12-10T11:56:18+00:00September 20th, 2017|Healthcare, Medical Practices|0 Comments

Podcast: Cybersecurity for Healthcare

Cybersecurity for Healthcare Interview with John Stephens, Managing Partner, Luminant Digital Security Today’s topic is cybersecurity for healthcare organizations. I’m pleased to have as my guest expert today John Stephens, Managing Partner at Luminant Digital Security. John, welcome and thanks for joining me. Hi, Lonnie. Thank you for having me. It’s a pleasure [...]

By |2017-12-10T11:55:03+00:00September 7th, 2017|Healthcare, Hospitals, Medical Practices, Podcasts|0 Comments

Marketing and Innovation: 15 Success Tips for Healthcare

Marketing and Innovation: 15 Success Tips for Healthcare How important are marketing and innovation to your healthcare business success? Well, consider this quote from world-renowned management guru Peter Drucker: "Because the purpose of business is to create a customer, the business enterprise has two -- and only two -- basic functions: marketing and innovation. Marketing [...]

By |2017-11-12T04:58:30+00:00August 31st, 2017|Healthcare, Hospitals, Medical Practices|0 Comments

Clinics That Own Hospitals vs Hospital-Centered Health System

Clinics That Own Hospitals vs Hospital-Centered Health System For those involved with branding and marketing strategy in health systems, how do you see the distinction between repositioning as large, multi-specialty clinics that own hospitals vs hospital-centred health system? Maybe more importantly, how does your health system define (or redefine) itself going forward? As everyone in [...]

By |2017-12-10T11:49:23+00:00August 29th, 2017|Healthcare, Hospitals, Medical Practices|0 Comments

Shrinking Physician Referrals: 6 Tactics to Stop the Bleeding

Shrinking Physician Referrals: 6 Tactics to Stop the Bleeding   6 Tactics to Stop the Bleeding Too many hospitals and referral-based healthcare practices are seeing a drop in their prior sources and volume of physician referrals. Perhaps surprisingly, many more don’t even know (much less keep close tabs on) their rate of referral attrition. It's [...]

By |2017-12-10T11:56:53+00:00August 17th, 2017|Healthcare, Hospitals, Medical Practices|0 Comments

Tax Savings for Doctors: Accelerated Depreciation on Your Real Estate

Tax Savings for Doctors: Accelerated Depreciation on Your Real Estate   I am often asked about tax savings for doctors. That's why I was excited to learn recently about a process for doctors to recognize tax savings if they own or are planning on buying office buildings, ambulatory surgery centers and other types [...]

By |2017-12-10T11:58:00+00:00August 15th, 2017|Healthcare, Hospitals, Medical Practices, Podcasts|0 Comments

The 8 Most Important Marketing Strategies for a Healthcare Practice

The 8 Most Important Marketing Strategies for a Healthcare Practice In today’s busy, complicated, information-overload, short-attention-span environment, there are hundreds of ways to market a healthcare practice but there are really 8 most important marketing strategies for most healthcare practices. Each of these 8 strategies includes a host of possible communication tactics. To simplify and [...]

By |2017-12-10T11:58:40+00:00July 27th, 2017|Healthcare, Medical Practices|0 Comments

Podcast: Brad Wakefield, CEO, The Corvallis Clinic

Brad Wakefield, CEO, The Corvallis Clinic   I recently interviewed Brad Wakefield, CEO of The Corvallis Clinic in Corvallis, Oregon for my ongoing podcast series on the business of healthcare. The Corvallis Clinic (https://www.corvallisclinic.com) is the largest multi-specialty medical group in the mid-Willamette Valley of Oregon, with 113 providers representing 27 specialties across [...]

By |2017-12-10T12:02:28+00:00July 25th, 2017|Healthcare, Medical Practices, Podcasts|0 Comments

Health Risk Assessments: The Front Door for B2B Population Health Services

Health Risk Assessments: The Front Door for B2B Population Health Services   Population Health is by now an imperative for most healthcare organizations, and health risk assessments are the launch point for establishing a baseline for an individual's current health. But the business implications for many healthcare organizations go beyond the population health [...]

By |2017-12-10T12:04:27+00:00July 11th, 2017|Healthcare, Podcasts|0 Comments
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