20 02, 2018

Trends In Hospital and Health System Marketing in a Rapidly Consolidating Industry

By |2018-02-17T16:20:27+00:00February 20th, 2018|Podcasts|0 Comments

Trends In Hospital and Health System Marketing in a Rapidly Consolidating Industry Following is a transcript of the podcast interview recording that can be found at the top of this page. The transcript has been edited for clarity and length. Lonnie Hirsch: My guest today is Alan Shoebridge, Executive Director of Marketing and [...]

7 06, 2016

Rebranding After a Merger

By |2018-06-25T18:38:55+00:00June 7th, 2016|Healthcare|0 Comments

Rebranding After a Merger The merger mania in healthcare is not limited to health insurance companies, pharma companies, medical device and medical software companies. Mergers and acquisitions of and between hospitals merging with health systems has been a major industry trend over the past decade. More recently, a significant number of independent practices have merged [...]

23 05, 2016

Is Your Facility Design Part of Your Brand?

By |2018-01-06T06:46:33+00:00May 23rd, 2016|Healthcare|0 Comments

Is Your Facility Design Part of Your Brand? For many healthcare organizations, the interior design of their facility is not thought of as a representation and reflection of their brand. But that isn't the case for organizations that are truly brand-focused. Those organizations understand that many different issues affect brand and reputation, very much including [...]

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