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20 02, 2018

Trends In Hospital and Health System Marketing in a Rapidly Consolidating Industry

2018-02-17T16:20:27-08:00By |Podcasts|0 Comments

Trends In Hospital and Health System Marketing in a Rapidly Consolidating Industry Following is a transcript of the podcast interview recording that can be found at the top of this page. The transcript has been edited for clarity and length. Lonnie Hirsch: My guest today is Alan Shoebridge, Executive Director of Marketing and [...]

29 08, 2017

Clinics That Own Hospitals vs Hospital-Centered Health System

2017-12-10T11:49:23-08:00By |Healthcare, Hospitals, Medical Practices|0 Comments

Clinics That Own Hospitals vs Hospital-Centered Health System For those involved with branding and marketing strategy in health systems, how do you see the distinction between repositioning as large, multi-specialty clinics that own hospitals vs hospital-centred health system? Maybe more importantly, how does your health system define (or redefine) itself going forward? As everyone in [...]

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