Going Deeper on Patient Experience Patient Experience is a lot like the blind men and the elephant. It's defined differently by various healthcare provider organizations. Is there one best approach and how do you get your arms around this massive initiative for your healthcare organization? Listen to the podcast recording in this [...]
Cybersecurity for Healthcare Interview with John Stephens, Managing Partner, Luminant Digital Security Today’s topic is cybersecurity for healthcare organizations. I’m pleased to have as my guest expert today John Stephens, Managing Partner at Luminant Digital Security. John, welcome and thanks for joining me. Hi, Lonnie. Thank you for having me. It’s a pleasure [...]
Marketing and Innovation: 15 Success Tips for Healthcare How important are marketing and innovation to your healthcare business success? Well, consider this quote from world-renowned management guru Peter Drucker: "Because the purpose of business is to create a customer, the business enterprise has two -- and only two -- basic functions: marketing and innovation. Marketing [...]
Clinics That Own Hospitals vs Hospital-Centered Health System For those involved with branding and marketing strategy in health systems, how do you see the distinction between repositioning as large, multi-specialty clinics that own hospitals vs hospital-centred health system? Maybe more importantly, how does your health system define (or redefine) itself going forward? As everyone in [...]
Shrinking Physician Referrals: 6 Tactics to Stop the Bleeding 6 Tactics to Stop the Bleeding Too many hospitals and referral-based healthcare practices are seeing a drop in their prior sources and volume of physician referrals. Perhaps surprisingly, many more don’t even know (much less keep close tabs on) their rate of referral attrition. It's [...]
Tax Savings for Doctors: Accelerated Depreciation on Your Real Estate I am often asked about tax savings for doctors. That's why I was excited to learn recently about a process for doctors to recognize tax savings if they own or are planning on buying office buildings, ambulatory surgery centers and other types [...]
Bernie Madoff Got One Thing Right Since you are reading this article, I’m guessing my headline got your attention. So what did Bernie Madoff get right, considering all of his flaws and sins and how does that apply to your healthcare practice? The Power of Reverse Selling Almost from the beginning, Bernie used reverse psychology [...]
Why So Many Healthcare Marketing Dollars Are Wasted More marketing dollars are wasted due to poor planning (or failure to plan at all) than for any other reason. The most common reasons for wasted marketing dollars include: Having no real marketing plan (Working Without a Net) Many healthcare practices (and even some hospitals) engage in [...]
Helping Patients With High Deductibles is a Marketing Strategy How exactly is helping patients with high deductibles a marketing strategy? I’m glad you asked. As in other industries, healthcare marketing is a set of communications tools for discovering, creating, arousing and satisfying customer needs while creating and reinforcing a positive reputation for the brand/provider. Satisfying [...]
Marketing Telemedicine and Telehealth is Essential to Adoption Whether your organization provides telemedicine, telehealth or both, the application of an effective marketing strategy is an essential component for increasing adoption for patients and for healthcare providers. Telemedicine vs Telehealth: What’s the Difference and Does It Matter? These terms are often used interchangeably but it’s important [...]
