marketing budget Archives - Hirsch Healthcare Consulting

3 05, 2017

Why So Many Healthcare Marketing Dollars Are Wasted

2017-12-10T12:13:09-08:00By Lonnie Hirsch|Healthcare, Hospitals, Medical Practices|0 Comments

Why So Many Healthcare Marketing Dollars Are Wasted More marketing dollars are wasted due to poor planning (or failure to plan at all) than for any other reason. The most common reasons for wasted marketing dollars include: Having no real marketing plan (Working Without a Net) Many healthcare practices (and even some hospitals) engage in [...]

14 03, 2017

Attracting More of the Patients and Services You Really Want

2018-01-06T07:12:24-08:00By Lonnie Hirsch|Healthcare|0 Comments

Attracting More of the Patients and Services You Really Want Whether you own or manage a medical practice, dental practice or any other kind of independent healthcare practice, your ability to grow, thrive and be profitable has become more challenging with each passing year. You can expect that trend to continue. Regardless of whether you [...]