About Lonnie Hirsch

Lonnie Hirsch, Founder and CEO of Hirsch Healthcare Consulting is one of the premier consultants and strategists for helping medical practices and hospitals across the U.S. and in other countries achieve profitable top line and bottom line growth. Over a career spanning thirty years, Lonnie has worked with thousands of medical practices as well as hospitals, health systems, medical device companies, medical software companies and other healthcare businesses. Lonnie has spoken at hundreds of healthcare conferences and has authored numerous articles in healthcare business publications. He has also interviewed many distinguished thought leaders in the field of medicine.
6 01, 2016

Aetna follows UnitedHealthcare out of AHIP – what it means

2018-01-06T06:37:56-08:00By |Healthcare|0 Comments

Aetna follows UnitedHealthcare out of AHIP The news media is reporting on Aetna’s departure from AHIP (American Health Insurance Plans) after UnitedHealthcare started the migration last year. But so far, few are delving into the implications of why two of the “Big 5” insurance companies have walked away from the health insurance industry’s primary and [...]

20 11, 2015

Smart Strategies for Survival in Independent Medical Practice

2018-01-06T06:36:03-08:00By |Medical Practices|0 Comments

Smart Strategies for Survival in Independent Medical Practice Much has been written and discussed about hospital acquisition of many previously independent, private practices. That trend is very real and has made the challenge greater for practices that want to remain independent. But despite what many in private practice see as a gloomy outlook for their [...]

12 11, 2015

Will Site-Neutral Payments Decrease Hospital Acquisitions of Medical Practices?

2017-12-10T11:52:41-08:00By |Healthcare, Hospitals, Medical Practices, Medicare/CMS|0 Comments

Will Site-Neutral Payments Decrease Hospital Acquisitions of Medical Practices? The new budget passed by Congress includes a provision that changes the way that CMS pays hospitals for services performed in off-campus medical clinics and offices. CMS has been paying hospitals at higher hospital-outpatient rates for services performed in off-campus medical clinics that were previously independent [...]

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