25 07, 2017

Podcast: Brad Wakefield, CEO, The Corvallis Clinic

By |2017-12-10T12:02:28-07:00July 25th, 2017|Healthcare, Medical Practices, Podcasts|0 Comments

Brad Wakefield, CEO, The Corvallis Clinic   I recently interviewed Brad Wakefield, CEO of The Corvallis Clinic in Corvallis, Oregon for my ongoing podcast series on the business of healthcare. The Corvallis Clinic (https://www.corvallisclinic.com) is the largest multi-specialty medical group in the mid-Willamette Valley of Oregon, with 113 providers representing 27 specialties across [...]

11 07, 2017

Health Risk Assessments: The Front Door for B2B Population Health Services

By |2017-12-10T12:04:27-07:00July 11th, 2017|Healthcare, Podcasts|0 Comments

Health Risk Assessments: The Front Door for B2B Population Health Services   Population Health is by now an imperative for most healthcare organizations, and health risk assessments are the launch point for establishing a baseline for an individual's current health. But the business implications for many healthcare organizations go beyond the population health [...]

6 06, 2017

Bernie Madoff Got One Thing Right

By |2017-12-10T12:06:14-07:00June 6th, 2017|Healthcare, Hospitals, Medical Practices|0 Comments

Bernie Madoff Got One Thing Right Since you are reading this article, I’m guessing my headline got your attention. So what did Bernie Madoff get right, considering all of his flaws and sins and how does that apply to your healthcare practice? The Power of Reverse Selling Almost from the beginning, Bernie used reverse psychology [...]

18 05, 2017

Podcast: How Expense Reduction Analysts Can Save You A TON of Unnecessary Costs

By |2017-12-10T12:08:45-07:00May 18th, 2017|Healthcare, Podcasts|0 Comments

How Expense Reduction Analysts Can Save You A TON of Unnecessary Costs Listen to my latest audio podcast interview with Dileep Kulkarni, Director of Expense Reduction Analysts. Below is the transcript of the interview. Our topic today is expense reduction. My guest today is Dileep Kulkarni, Director at Expense Reduction Analysts. Expense Reduction [...]

16 05, 2017

Making the Case to Patients Against Postponing Care

By |2017-12-10T12:11:05-07:00May 16th, 2017|Healthcare|0 Comments

Making the Case to Patients Against Postponing Care Many recent studies and reports point to an increase in postponement of care by patients that corresponds to an increase in the number of Americans dealing with high-deductible health plans. This is not just an issue for people with individual insurance through the healthcare exchanges. In fact, [...]

3 05, 2017

Why So Many Healthcare Marketing Dollars Are Wasted

By |2017-12-10T12:13:09-07:00May 3rd, 2017|Healthcare, Hospitals, Medical Practices|0 Comments

Why So Many Healthcare Marketing Dollars Are Wasted More marketing dollars are wasted due to poor planning (or failure to plan at all) than for any other reason. The most common reasons for wasted marketing dollars include: Having no real marketing plan (Working Without a Net) Many healthcare practices (and even some hospitals) engage in [...]

24 04, 2017

Helping Patients With High Deductibles is a Marketing Strategy (and the Right Thing To Do)

By |2018-01-06T07:13:19-07:00April 24th, 2017|Healthcare, Hospitals, Medical Practices|0 Comments

Helping Patients With High Deductibles is a Marketing Strategy How exactly is helping patients with high deductibles a marketing strategy? I’m glad you asked. As in other industries, healthcare marketing is a set of communications tools for discovering, creating, arousing and satisfying customer needs while creating and reinforcing a positive reputation for the brand/provider. Satisfying [...]

14 03, 2017

Attracting More of the Patients and Services You Really Want

By |2018-01-06T07:12:24-07:00March 14th, 2017|Healthcare|0 Comments

Attracting More of the Patients and Services You Really Want Whether you own or manage a medical practice, dental practice or any other kind of independent healthcare practice, your ability to grow, thrive and be profitable has become more challenging with each passing year. You can expect that trend to continue. Regardless of whether you [...]

2 03, 2017

Marketing to Your Patients Through In-Office Video Networks

By |2018-01-06T07:08:54-07:00March 2nd, 2017|Healthcare, Medical Practices, Podcasts|0 Comments

Marketing to Your Patients Through In-Office Video Networks Marketing to Your Patients Through In-Office Video Networks features my latest audio podcast interview.  Listen to the podcast or read the transcript below. Your browser does not support the audio element. Hello. I’m Lonnie Hirsch, President, and CEO of Hirsch Healthcare Consulting. Welcome to another in [...]

28 02, 2017

Marketing Telemedicine and Telehealth is Essential to Adoption

By |2018-01-06T07:07:57-07:00February 28th, 2017|Healthcare, Hospitals, Medical Practices|0 Comments

Marketing Telemedicine and Telehealth is Essential to Adoption Whether your organization provides telemedicine, telehealth or both, the application of an effective marketing strategy is an essential component for increasing adoption for patients and for healthcare providers. Telemedicine vs Telehealth: What’s the Difference and Does It Matter? These terms are often used interchangeably but it’s important [...]

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