The 8 Most Important Marketing Strategies for a Healthcare Practice In today’s busy, complicated, information-overload, short-attention-span environment, there are hundreds of ways to market a healthcare practice but there are really 8 most important marketing strategies for most healthcare practices. Each of these 8 strategies includes a host of possible communication tactics. To simplify and [...]
Brad Wakefield, CEO, The Corvallis Clinic I recently interviewed Brad Wakefield, CEO of The Corvallis Clinic in Corvallis, Oregon for my ongoing podcast series on the business of healthcare. The Corvallis Clinic (https://www.corvallisclinic.com) is the largest multi-specialty medical group in the mid-Willamette Valley of Oregon, with 113 providers representing 27 specialties across [...]
Health Risk Assessments: The Front Door for B2B Population Health Services Population Health is by now an imperative for most healthcare organizations, and health risk assessments are the launch point for establishing a baseline for an individual's current health. But the business implications for many healthcare organizations go beyond the population health [...]
Bernie Madoff Got One Thing Right Since you are reading this article, I’m guessing my headline got your attention. So what did Bernie Madoff get right, considering all of his flaws and sins and how does that apply to your healthcare practice? The Power of Reverse Selling Almost from the beginning, Bernie used reverse psychology [...]
How Expense Reduction Analysts Can Save You A TON of Unnecessary Costs Listen to my latest audio podcast interview with Dileep Kulkarni, Director of Expense Reduction Analysts. Below is the transcript of the interview. Our topic today is expense reduction. My guest today is Dileep Kulkarni, Director at Expense Reduction Analysts. Expense Reduction [...]
Making the Case to Patients Against Postponing Care Many recent studies and reports point to an increase in postponement of care by patients that corresponds to an increase in the number of Americans dealing with high-deductible health plans. This is not just an issue for people with individual insurance through the healthcare exchanges. In fact, [...]
Why So Many Healthcare Marketing Dollars Are Wasted More marketing dollars are wasted due to poor planning (or failure to plan at all) than for any other reason. The most common reasons for wasted marketing dollars include: Having no real marketing plan (Working Without a Net) Many healthcare practices (and even some hospitals) engage in [...]
Helping Patients With High Deductibles is a Marketing Strategy How exactly is helping patients with high deductibles a marketing strategy? I’m glad you asked. As in other industries, healthcare marketing is a set of communications tools for discovering, creating, arousing and satisfying customer needs while creating and reinforcing a positive reputation for the brand/provider. Satisfying [...]
Attracting More of the Patients and Services You Really Want Whether you own or manage a medical practice, dental practice or any other kind of independent healthcare practice, your ability to grow, thrive and be profitable has become more challenging with each passing year. You can expect that trend to continue. Regardless of whether you [...]
Marketing to Your Patients Through In-Office Video Networks Marketing to Your Patients Through In-Office Video Networks features my latest audio podcast interview. Listen to the podcast or read the transcript below. Your browser does not support the audio element. Hello. I’m Lonnie Hirsch, President, and CEO of Hirsch Healthcare Consulting. Welcome to another in [...]
