Are High-Deductible Plans Transforming You Into a Cash Practice? If your 2017 is off to a slower start than 2016, the negative impact of high-deductible plans is probably nothing new to you. Most insurance-based medical practices grudgingly accept that patients will postpone care on anything that is not an urgent health crisis until "later" when [...]
Rebranding Your Healthcare Business - Risks vs. Rewards Rebranding for healthcare business has rewards when done successfully, but the risks when done wrong or for the wrong reason can be very high for established healthcare organizations. Rebranding in healthcare organizations of all kinds - healthcare practices, hospitals and health systems, health insurance companies, medical device [...]
Facebook favors longer videos, but only if we watch them So Facebook announces that its ranking algorithm for its News Feed is now going to give priority for longer videos -- assuming people watch. Facebook claims that they are doing this to level the playing field because they already rank videos according to percentage of [...]
Healthcare Marketing Podcast - Relentless Health Value I was recently interviewed for a healthcare marketing podcast by Stacey Richter, Co-President of Aventria Health Group and host of the Relentless Health Value podcast series. The podcast topic is Healthcare Marketing Trends in Interesting Times. Here is a link to the podcast: http://relentlesshealthvalue.com/audios/115/
Your Online Reputation May Be Killing You Softly The percentage of people in the U.S. who are influenced by online reviews in choosing healthcare providers and institutions has skyrocketed in just the past few years. By “killing you softly,” I mean that your online reviews from your patients directly and adversely affects your business but [...]
Too Late to Get In on Urgent Care? Urgent care (sometimes known as “immediate care”) has been one of the fastest growing segments in the healthcare industry over the past 5 years – for many good reasons. If you are in the primary care arena, do you have an Urgent Care business strategy? If not, [...]
Will Site-Neutral Payments Decrease Hospital Acquisitions of Medical Practices? The new budget passed by Congress includes a provision that changes the way that CMS pays hospitals for services performed in off-campus medical clinics and offices. CMS has been paying hospitals at higher hospital-outpatient rates for services performed in off-campus medical clinics that were previously independent [...]
