Brad Wakefield, CEO, The Corvallis Clinic



I recently interviewed Brad Wakefield, CEO of The Corvallis Clinic in Corvallis, Oregon for my ongoing podcast series on the business of healthcare. The Corvallis Clinic ( is the largest multi-specialty medical group in the mid-Willamette Valley of Oregon, with 113 providers representing 27 specialties across 10 locations.

In this podcast, you will hear Brad discuss healthcare provider and patient trends from the perspective of a large multi-specialty group, but Brad’s comments are relevant to all sizes and specialties of independent, insurance-based medical practices.

In this podcast, Brad discusses the advantages and also the challenges for larger multi-specialty medical groups. He also shares his observations about the impact of high-deductible health plans of patient behavior and provider-patient communications and education.

Brad also discusses his view of the evolving direction toward proactive rather than reactive communication and interaction with patients.

Finally, Brad shares the philosophy and approach of his group’s commitment to engagement and support of the local economy.

Listen to this podcast now and please share your own comments.

About Lonnie Hirsch

Lonnie Hirsch, Founder and CEO of Hirsch Healthcare Consulting is one of the premier consultants and strategists for helping medical practices and hospitals across the U.S. and in other countries achieve profitable top line and bottom line growth.

Over a career spanning thirty years, Lonnie has worked with thousands of medical practices as well as hospitals, health systems, medical device companies, medical software companies and other healthcare businesses.

Lonnie has spoken at hundreds of healthcare conferences and has authored numerous articles in healthcare business publications. He has also interviewed many distinguished thought leaders in the field of medicine.

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