29 08, 2017

Clinics That Own Hospitals vs Hospital-Centered Health System

By |2017-12-10T11:49:23-07:00August 29th, 2017|Healthcare, Hospitals, Medical Practices|0 Comments

Clinics That Own Hospitals vs Hospital-Centered Health System For those involved with branding and marketing strategy in health systems, how do you see the distinction between repositioning as large, multi-specialty clinics that own hospitals vs hospital-centred health system? Maybe more importantly, how does your health system define (or redefine) itself going forward? As everyone in [...]

1 02, 2017

Rebranding Your Healthcare Business – Risks vs. Rewards

By |2018-01-06T07:05:59-07:00February 1st, 2017|Healthcare, Hospitals, Medical Practices|0 Comments

Rebranding Your Healthcare Business - Risks vs. Rewards Rebranding for healthcare business has rewards when done successfully, but the risks when done wrong or for the wrong reason can be very high for established healthcare organizations. Rebranding in healthcare organizations of all kinds - healthcare practices, hospitals and health systems, health insurance companies, medical device [...]

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