20 09, 2017

9 Steps for Marketing Physician Independence

By |2017-12-10T11:56:18+00:00September 20th, 2017|Healthcare, Medical Practices|0 Comments

9 Steps for Marketing Physician Independence Physician Independence For physicians and groups who want to remain independent, marketing physician independence benefits to patients and other physicians is essential, not optional. The Challenge To Remain Independent Everyone knows how challenging it is these days for primary care physicians and many specialists to remain both independent and [...]

31 08, 2017

Marketing and Innovation: 15 Success Tips for Healthcare

By |2017-11-12T04:58:30+00:00August 31st, 2017|Healthcare, Hospitals, Medical Practices|0 Comments

Marketing and Innovation: 15 Success Tips for Healthcare How important are marketing and innovation to your healthcare business success? Well, consider this quote from world-renowned management guru Peter Drucker: "Because the purpose of business is to create a customer, the business enterprise has two -- and only two -- basic functions: marketing and innovation. Marketing [...]

29 08, 2017

Clinics That Own Hospitals vs Hospital-Centered Health System

By |2017-12-10T11:49:23+00:00August 29th, 2017|Healthcare, Hospitals, Medical Practices|0 Comments

Clinics That Own Hospitals vs Hospital-Centered Health System For those involved with branding and marketing strategy in health systems, how do you see the distinction between repositioning as large, multi-specialty clinics that own hospitals vs hospital-centred health system? Maybe more importantly, how does your health system define (or redefine) itself going forward? As everyone in [...]

17 08, 2017

Shrinking Physician Referrals: 6 Tactics to Stop the Bleeding

By |2017-12-10T11:56:53+00:00August 17th, 2017|Healthcare, Hospitals, Medical Practices|0 Comments

Shrinking Physician Referrals: 6 Tactics to Stop the Bleeding   6 Tactics to Stop the Bleeding Too many hospitals and referral-based healthcare practices are seeing a drop in their prior sources and volume of physician referrals. Perhaps surprisingly, many more don’t even know (much less keep close tabs on) their rate of referral attrition. It's [...]

27 07, 2017

The 8 Most Important Marketing Strategies for a Healthcare Practice

By |2017-12-10T11:58:40+00:00July 27th, 2017|Healthcare, Medical Practices|0 Comments

The 8 Most Important Marketing Strategies for a Healthcare Practice In today’s busy, complicated, information-overload, short-attention-span environment, there are hundreds of ways to market a healthcare practice but there are really 8 most important marketing strategies for most healthcare practices. Each of these 8 strategies includes a host of possible communication tactics. To simplify and [...]

3 05, 2017

Why So Many Healthcare Marketing Dollars Are Wasted

By |2017-12-10T12:13:09+00:00May 3rd, 2017|Healthcare, Hospitals, Medical Practices|0 Comments

Why So Many Healthcare Marketing Dollars Are Wasted More marketing dollars are wasted due to poor planning (or failure to plan at all) than for any other reason. The most common reasons for wasted marketing dollars include: Having no real marketing plan (Working Without a Net) Many healthcare practices (and even some hospitals) engage in [...]

24 04, 2017

Helping Patients With High Deductibles is a Marketing Strategy (and the Right Thing To Do)

By |2018-01-06T07:13:19+00:00April 24th, 2017|Healthcare, Hospitals, Medical Practices|0 Comments

Helping Patients With High Deductibles is a Marketing Strategy How exactly is helping patients with high deductibles a marketing strategy? I’m glad you asked. As in other industries, healthcare marketing is a set of communications tools for discovering, creating, arousing and satisfying customer needs while creating and reinforcing a positive reputation for the brand/provider. Satisfying [...]

14 03, 2017

Attracting More of the Patients and Services You Really Want

By |2018-01-06T07:12:24+00:00March 14th, 2017|Healthcare|0 Comments

Attracting More of the Patients and Services You Really Want Whether you own or manage a medical practice, dental practice or any other kind of independent healthcare practice, your ability to grow, thrive and be profitable has become more challenging with each passing year. You can expect that trend to continue. Regardless of whether you [...]

17 11, 2016

Healthcare Marketing Podcast – Relentless Health Value

By |2018-01-06T06:53:08+00:00November 17th, 2016|Healthcare, Hospitals, Medical Practices|0 Comments

Healthcare Marketing Podcast - Relentless Health Value I was recently interviewed for a healthcare marketing podcast by Stacey Richter, Co-President of Aventria Health Group and host of the Relentless Health Value podcast series. The podcast topic is Healthcare Marketing Trends in Interesting Times. Here is a link to the podcast: http://relentlesshealthvalue.com/audios/115/      

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