high-deductible Archives - Hirsch Healthcare Consulting

Helping Patients With High Deductibles is a Marketing Strategy (and the Right Thing To Do)

2018-01-06T07:13:19-08:00By Lonnie Hirsch|Healthcare, Hospitals, Medical Practices|0 Comments

Helping Patients With High Deductibles is a Marketing Strategy How exactly is helping patients with high deductibles a marketing strategy? I’m glad you asked. As in other industries, healthcare marketing is a set of communications tools for discovering, creating, arousing and satisfying customer needs while creating and reinforcing a positive reputation for the brand/provider. Satisfying [...]

Are High-Deductible Plans Transforming You Into a Cash Practice?

Are High-Deductible Plans Transforming You Into a Cash Practice? If your 2017 is off to a slower start than 2016, the negative impact of high-deductible plans is probably nothing new to you. Most insurance-based medical practices grudgingly accept that patients will postpone care on anything that is not an urgent health crisis until "later" when [...]