1 02, 2017

Rebranding Your Healthcare Business – Risks vs. Rewards

By |2018-01-06T07:05:59-08:00February 1st, 2017|Healthcare, Hospitals, Medical Practices|0 Comments

Rebranding Your Healthcare Business - Risks vs. Rewards Rebranding for healthcare business has rewards when done successfully, but the risks when done wrong or for the wrong reason can be very high for established healthcare organizations. Rebranding in healthcare organizations of all kinds - healthcare practices, hospitals and health systems, health insurance companies, medical device [...]

7 06, 2016

Rebranding After a Merger

By |2018-06-25T18:38:55-07:00June 7th, 2016|Healthcare|0 Comments

Rebranding After a Merger The merger mania in healthcare is not limited to health insurance companies, pharma companies, medical device and medical software companies. Mergers and acquisitions of and between hospitals merging with health systems has been a major industry trend over the past decade. More recently, a significant number of independent practices have merged [...]