Healthcare Marketing Podcast - Relentless Health Value I was recently interviewed for a healthcare marketing podcast by Stacey Richter, Co-President of Aventria Health Group and host of the Relentless Health Value podcast series. The podcast topic is Healthcare Marketing Trends in Interesting Times. Here is a link to the podcast: http://relentlesshealthvalue.com/audios/115/
Your Online Reputation May Be Killing You Softly The percentage of people in the U.S. who are influenced by online reviews in choosing healthcare providers and institutions has skyrocketed in just the past few years. By “killing you softly,” I mean that your online reviews from your patients directly and adversely affects your business but [...]
Virtual Doctor Visits – Will You Be Left Out? So maybe you think that virtual doctor visits are a nuisance or inappropriate for most health issues. Or maybe you have already jumped on the Virtual Doctor Visits Express. Whatever camp you are in, you should know that the trend toward the popularity of and demand [...]
Too Late to Get In on Urgent Care? Urgent care (sometimes known as “immediate care”) has been one of the fastest growing segments in the healthcare industry over the past 5 years – for many good reasons. If you are in the primary care arena, do you have an Urgent Care business strategy? If not, [...]
Smart Strategies for Survival in Independent Medical Practice Much has been written and discussed about hospital acquisition of many previously independent, private practices. That trend is very real and has made the challenge greater for practices that want to remain independent. But despite what many in private practice see as a gloomy outlook for their [...]
Will Site-Neutral Payments Decrease Hospital Acquisitions of Medical Practices? The new budget passed by Congress includes a provision that changes the way that CMS pays hospitals for services performed in off-campus medical clinics and offices. CMS has been paying hospitals at higher hospital-outpatient rates for services performed in off-campus medical clinics that were previously independent [...]
