6 06, 2017

Bernie Madoff Got One Thing Right

By |2017-12-10T12:06:14-07:00June 6th, 2017|Healthcare, Hospitals, Medical Practices|0 Comments

Bernie Madoff Got One Thing Right Since you are reading this article, I’m guessing my headline got your attention. So what did Bernie Madoff get right, considering all of his flaws and sins and how does that apply to your healthcare practice? The Power of Reverse Selling Almost from the beginning, Bernie used reverse psychology [...]

3 05, 2017

Why So Many Healthcare Marketing Dollars Are Wasted

By |2017-12-10T12:13:09-07:00May 3rd, 2017|Healthcare, Hospitals, Medical Practices|0 Comments

Why So Many Healthcare Marketing Dollars Are Wasted More marketing dollars are wasted due to poor planning (or failure to plan at all) than for any other reason. The most common reasons for wasted marketing dollars include: Having no real marketing plan (Working Without a Net) Many healthcare practices (and even some hospitals) engage in [...]

24 04, 2017

Helping Patients With High Deductibles is a Marketing Strategy (and the Right Thing To Do)

By |2018-01-06T07:13:19-07:00April 24th, 2017|Healthcare, Hospitals, Medical Practices|0 Comments

Helping Patients With High Deductibles is a Marketing Strategy How exactly is helping patients with high deductibles a marketing strategy? I’m glad you asked. As in other industries, healthcare marketing is a set of communications tools for discovering, creating, arousing and satisfying customer needs while creating and reinforcing a positive reputation for the brand/provider. Satisfying [...]

2 03, 2017

Marketing to Your Patients Through In-Office Video Networks

By |2018-01-06T07:08:54-07:00March 2nd, 2017|Healthcare, Medical Practices, Podcasts|0 Comments

Marketing to Your Patients Through In-Office Video Networks Marketing to Your Patients Through In-Office Video Networks features my latest audio podcast interview.  Listen to the podcast or read the transcript below. Your browser does not support the audio element. Hello. I’m Lonnie Hirsch, President, and CEO of Hirsch Healthcare Consulting. Welcome to another in [...]

28 02, 2017

Marketing Telemedicine and Telehealth is Essential to Adoption

By |2018-01-06T07:07:57-07:00February 28th, 2017|Healthcare, Hospitals, Medical Practices|0 Comments

Marketing Telemedicine and Telehealth is Essential to Adoption Whether your organization provides telemedicine, telehealth or both, the application of an effective marketing strategy is an essential component for increasing adoption for patients and for healthcare providers. Telemedicine vs Telehealth: What’s the Difference and Does It Matter? These terms are often used interchangeably but it’s important [...]

6 02, 2017

Are High-Deductible Plans Transforming You Into a Cash Practice?

By |2018-01-06T07:07:00-07:00February 6th, 2017|Healthcare, Hospitals, Medical Practices|0 Comments

Are High-Deductible Plans Transforming You Into a Cash Practice? If your 2017 is off to a slower start than 2016, the negative impact of high-deductible plans is probably nothing new to you. Most insurance-based medical practices grudgingly accept that patients will postpone care on anything that is not an urgent health crisis until "later" when [...]

1 02, 2017

Rebranding Your Healthcare Business – Risks vs. Rewards

By |2018-01-06T07:05:59-07:00February 1st, 2017|Healthcare, Hospitals, Medical Practices|0 Comments

Rebranding Your Healthcare Business - Risks vs. Rewards Rebranding for healthcare business has rewards when done successfully, but the risks when done wrong or for the wrong reason can be very high for established healthcare organizations. Rebranding in healthcare organizations of all kinds - healthcare practices, hospitals and health systems, health insurance companies, medical device [...]

30 01, 2017

Facebook favors longer videos, but only if we watch them

By |2018-01-06T07:04:40-07:00January 30th, 2017|Healthcare, Hospitals, Medical Practices|0 Comments

Facebook favors longer videos, but only if we watch them So Facebook announces that its ranking algorithm for its News Feed is now going to give priority for longer videos -- assuming people watch. Facebook claims that they are doing this to level the playing field because they already rank videos according to percentage of [...]

21 11, 2016

Increase Revenue and Brand Value for Practice Buyout

By |2018-01-06T07:02:44-07:00November 21st, 2016|Healthcare, Medical Practices|0 Comments

Increase Revenue and Brand Value for Practice Buyout Whether it’s due to aggressive medical practice acquisition by hospitals and health systems or private practice doctors approaching retirement and wanting to sell their practice to outside buyers or to their partners, physician owners of the shrinking pool of independent practices want the best buyout price they [...]

17 11, 2016

Healthcare Marketing Podcast – Relentless Health Value

By |2018-01-06T06:53:08-07:00November 17th, 2016|Healthcare, Hospitals, Medical Practices|0 Comments

Healthcare Marketing Podcast - Relentless Health Value I was recently interviewed for a healthcare marketing podcast by Stacey Richter, Co-President of Aventria Health Group and host of the Relentless Health Value podcast series. The podcast topic is Healthcare Marketing Trends in Interesting Times. Here is a link to the podcast: http://relentlesshealthvalue.com/audios/115/      

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