Trends In Hospital and Health System Marketing in a Rapidly Consolidating Industry Following is a transcript of the podcast interview recording that can be found at the top of this page. The transcript has been edited for clarity and length. Lonnie Hirsch: My guest today is Alan Shoebridge, Executive Director of Marketing and [...]
Going Deeper on Patient Experience Patient Experience is a lot like the blind men and the elephant. It's defined differently by various healthcare provider organizations. Is there one best approach and how do you get your arms around this massive initiative for your healthcare organization? Listen to the podcast recording in this [...]
Cybersecurity for Healthcare Interview with John Stephens, Managing Partner, Luminant Digital Security Today’s topic is cybersecurity for healthcare organizations. I’m pleased to have as my guest expert today John Stephens, Managing Partner at Luminant Digital Security. John, welcome and thanks for joining me. Hi, Lonnie. Thank you for having me. It’s a pleasure [...]
Tax Savings for Doctors: Accelerated Depreciation on Your Real Estate I am often asked about tax savings for doctors. That's why I was excited to learn recently about a process for doctors to recognize tax savings if they own or are planning on buying office buildings, ambulatory surgery centers and other types [...]
Brad Wakefield, CEO, The Corvallis Clinic I recently interviewed Brad Wakefield, CEO of The Corvallis Clinic in Corvallis, Oregon for my ongoing podcast series on the business of healthcare. The Corvallis Clinic (https://www.corvallisclinic.com) is the largest multi-specialty medical group in the mid-Willamette Valley of Oregon, with 113 providers representing 27 specialties across [...]
Health Risk Assessments: The Front Door for B2B Population Health Services Population Health is by now an imperative for most healthcare organizations, and health risk assessments are the launch point for establishing a baseline for an individual's current health. But the business implications for many healthcare organizations go beyond the population health [...]
How Expense Reduction Analysts Can Save You A TON of Unnecessary Costs Listen to my latest audio podcast interview with Dileep Kulkarni, Director of Expense Reduction Analysts. Below is the transcript of the interview. Our topic today is expense reduction. My guest today is Dileep Kulkarni, Director at Expense Reduction Analysts. Expense Reduction [...]
Marketing to Your Patients Through In-Office Video Networks Marketing to Your Patients Through In-Office Video Networks features my latest audio podcast interview. Listen to the podcast or read the transcript below. Your browser does not support the audio element. Hello. I’m Lonnie Hirsch, President, and CEO of Hirsch Healthcare Consulting. Welcome to another in [...]
