Facebook favors longer videos, but only if we watch them So Facebook announces that its ranking algorithm for its News Feed is now going to give priority for longer videos -- assuming people watch. Facebook claims that they are doing this to level the playing field because they already rank videos according to percentage of [...]
The Heroism of Incremental Care Relationships matter. The important relationships in our lives influence our thoughts and our behaviors. Relationships are the way we learn to trust. I was reminded of this essential truth while reading an impressive article in this month’s The New Yorker magazine by Dr. Atul Gawande titled “The Heroism of Incremental [...]
Increase Revenue and Brand Value for Practice Buyout Whether it’s due to aggressive medical practice acquisition by hospitals and health systems or private practice doctors approaching retirement and wanting to sell their practice to outside buyers or to their partners, physician owners of the shrinking pool of independent practices want the best buyout price they [...]
Healthcare Marketing Podcast - Relentless Health Value I was recently interviewed for a healthcare marketing podcast by Stacey Richter, Co-President of Aventria Health Group and host of the Relentless Health Value podcast series. The podcast topic is Healthcare Marketing Trends in Interesting Times. Here is a link to the podcast: http://relentlesshealthvalue.com/audios/115/
Saving and Investing - Why Physicians Struggle Let’s face facts. To be perfectly honest, most physicians are lousy at saving their money, particularly when it comes to investing or retirement planning. My clients often complain about lack of savings for their future and I am increasingly asked for advice on this topic. In my experience [...]
Rebranding After a Merger The merger mania in healthcare is not limited to health insurance companies, pharma companies, medical device and medical software companies. Mergers and acquisitions of and between hospitals merging with health systems has been a major industry trend over the past decade. More recently, a significant number of independent practices have merged [...]
Is Your Facility Design Part of Your Brand? For many healthcare organizations, the interior design of their facility is not thought of as a representation and reflection of their brand. But that isn't the case for organizations that are truly brand-focused. Those organizations understand that many different issues affect brand and reputation, very much including [...]
Your Online Reputation May Be Killing You Softly The percentage of people in the U.S. who are influenced by online reviews in choosing healthcare providers and institutions has skyrocketed in just the past few years. By “killing you softly,” I mean that your online reviews from your patients directly and adversely affects your business but [...]
Virtual Doctor Visits – Will You Be Left Out? So maybe you think that virtual doctor visits are a nuisance or inappropriate for most health issues. Or maybe you have already jumped on the Virtual Doctor Visits Express. Whatever camp you are in, you should know that the trend toward the popularity of and demand [...]
Too Late to Get In on Urgent Care? Urgent care (sometimes known as “immediate care”) has been one of the fastest growing segments in the healthcare industry over the past 5 years – for many good reasons. If you are in the primary care arena, do you have an Urgent Care business strategy? If not, [...]
