About Lonnie Hirsch

Lonnie Hirsch, Founder and CEO of Hirsch Healthcare Consulting is one of the premier consultants and strategists for helping medical practices and hospitals across the U.S. and in other countries achieve profitable top line and bottom line growth. Over a career spanning thirty years, Lonnie has worked with thousands of medical practices as well as hospitals, health systems, medical device companies, medical software companies and other healthcare businesses. Lonnie has spoken at hundreds of healthcare conferences and has authored numerous articles in healthcare business publications. He has also interviewed many distinguished thought leaders in the field of medicine.
18 05, 2017

Podcast: How Expense Reduction Analysts Can Save You A TON of Unnecessary Costs

By |2017-12-10T12:08:45-07:00May 18th, 2017|Healthcare, Podcasts|0 Comments

How Expense Reduction Analysts Can Save You A TON of Unnecessary Costs Listen to my latest audio podcast interview with Dileep Kulkarni, Director of Expense Reduction Analysts. Below is the transcript of the interview. Our topic today is expense reduction. My guest today is Dileep Kulkarni, Director at Expense Reduction Analysts. Expense Reduction [...]

16 05, 2017

Making the Case to Patients Against Postponing Care

By |2017-12-10T12:11:05-07:00May 16th, 2017|Healthcare|0 Comments

Making the Case to Patients Against Postponing Care Many recent studies and reports point to an increase in postponement of care by patients that corresponds to an increase in the number of Americans dealing with high-deductible health plans. This is not just an issue for people with individual insurance through the healthcare exchanges. In fact, [...]

3 05, 2017

Why So Many Healthcare Marketing Dollars Are Wasted

By |2017-12-10T12:13:09-07:00May 3rd, 2017|Healthcare, Hospitals, Medical Practices|0 Comments

Why So Many Healthcare Marketing Dollars Are Wasted More marketing dollars are wasted due to poor planning (or failure to plan at all) than for any other reason. The most common reasons for wasted marketing dollars include: Having no real marketing plan (Working Without a Net) Many healthcare practices (and even some hospitals) engage in [...]

24 04, 2017

Helping Patients With High Deductibles is a Marketing Strategy (and the Right Thing To Do)

By |2018-01-06T07:13:19-07:00April 24th, 2017|Healthcare, Hospitals, Medical Practices|0 Comments

Helping Patients With High Deductibles is a Marketing Strategy How exactly is helping patients with high deductibles a marketing strategy? I’m glad you asked. As in other industries, healthcare marketing is a set of communications tools for discovering, creating, arousing and satisfying customer needs while creating and reinforcing a positive reputation for the brand/provider. Satisfying [...]

14 03, 2017

Attracting More of the Patients and Services You Really Want

By |2018-01-06T07:12:24-07:00March 14th, 2017|Healthcare|0 Comments

Attracting More of the Patients and Services You Really Want Whether you own or manage a medical practice, dental practice or any other kind of independent healthcare practice, your ability to grow, thrive and be profitable has become more challenging with each passing year. You can expect that trend to continue. Regardless of whether you [...]

2 03, 2017

Marketing to Your Patients Through In-Office Video Networks

By |2018-01-06T07:08:54-07:00March 2nd, 2017|Healthcare, Medical Practices, Podcasts|0 Comments

Marketing to Your Patients Through In-Office Video Networks Marketing to Your Patients Through In-Office Video Networks features my latest audio podcast interview.  Listen to the podcast or read the transcript below. Your browser does not support the audio element. Hello. I’m Lonnie Hirsch, President, and CEO of Hirsch Healthcare Consulting. Welcome to another in [...]

28 02, 2017

Marketing Telemedicine and Telehealth is Essential to Adoption

By |2018-01-06T07:07:57-07:00February 28th, 2017|Healthcare, Hospitals, Medical Practices|0 Comments

Marketing Telemedicine and Telehealth is Essential to Adoption Whether your organization provides telemedicine, telehealth or both, the application of an effective marketing strategy is an essential component for increasing adoption for patients and for healthcare providers. Telemedicine vs Telehealth: What’s the Difference and Does It Matter? These terms are often used interchangeably but it’s important [...]

6 02, 2017

Are High-Deductible Plans Transforming You Into a Cash Practice?

By |2018-01-06T07:07:00-07:00February 6th, 2017|Healthcare, Hospitals, Medical Practices|0 Comments

Are High-Deductible Plans Transforming You Into a Cash Practice? If your 2017 is off to a slower start than 2016, the negative impact of high-deductible plans is probably nothing new to you. Most insurance-based medical practices grudgingly accept that patients will postpone care on anything that is not an urgent health crisis until "later" when [...]

1 02, 2017

Rebranding Your Healthcare Business – Risks vs. Rewards

By |2018-01-06T07:05:59-07:00February 1st, 2017|Healthcare, Hospitals, Medical Practices|0 Comments

Rebranding Your Healthcare Business - Risks vs. Rewards Rebranding for healthcare business has rewards when done successfully, but the risks when done wrong or for the wrong reason can be very high for established healthcare organizations. Rebranding in healthcare organizations of all kinds - healthcare practices, hospitals and health systems, health insurance companies, medical device [...]

30 01, 2017

Facebook favors longer videos, but only if we watch them

By |2018-01-06T07:04:40-07:00January 30th, 2017|Healthcare, Hospitals, Medical Practices|0 Comments

Facebook favors longer videos, but only if we watch them So Facebook announces that its ranking algorithm for its News Feed is now going to give priority for longer videos -- assuming people watch. Facebook claims that they are doing this to level the playing field because they already rank videos according to percentage of [...]

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