Bernie Madoff Got One Thing Right Since you are reading this article, I’m guessing my headline got your attention. So what did Bernie Madoff get right, considering all of his flaws and sins and how does that apply to your healthcare practice? The Power of Reverse Selling Almost from the beginning, Bernie used reverse psychology [...]
How Expense Reduction Analysts Can Save You A TON of Unnecessary Costs Listen to my latest audio podcast interview with Dileep Kulkarni, Director of Expense Reduction Analysts. Below is the transcript of the interview. Our topic today is expense reduction. My guest today is Dileep Kulkarni, Director at Expense Reduction Analysts. Expense Reduction [...]
Making the Case to Patients Against Postponing Care Many recent studies and reports point to an increase in postponement of care by patients that corresponds to an increase in the number of Americans dealing with high-deductible health plans. This is not just an issue for people with individual insurance through the healthcare exchanges. In fact, [...]
Why So Many Healthcare Marketing Dollars Are Wasted More marketing dollars are wasted due to poor planning (or failure to plan at all) than for any other reason. The most common reasons for wasted marketing dollars include: Having no real marketing plan (Working Without a Net) Many healthcare practices (and even some hospitals) engage in [...]
Helping Patients With High Deductibles is a Marketing Strategy How exactly is helping patients with high deductibles a marketing strategy? I’m glad you asked. As in other industries, healthcare marketing is a set of communications tools for discovering, creating, arousing and satisfying customer needs while creating and reinforcing a positive reputation for the brand/provider. Satisfying [...]
Attracting More of the Patients and Services You Really Want Whether you own or manage a medical practice, dental practice or any other kind of independent healthcare practice, your ability to grow, thrive and be profitable has become more challenging with each passing year. You can expect that trend to continue. Regardless of whether you [...]
Marketing to Your Patients Through In-Office Video Networks Marketing to Your Patients Through In-Office Video Networks features my latest audio podcast interview. Listen to the podcast or read the transcript below. Your browser does not support the audio element. Hello. I’m Lonnie Hirsch, President, and CEO of Hirsch Healthcare Consulting. Welcome to another in [...]
Marketing Telemedicine and Telehealth is Essential to Adoption Whether your organization provides telemedicine, telehealth or both, the application of an effective marketing strategy is an essential component for increasing adoption for patients and for healthcare providers. Telemedicine vs Telehealth: What’s the Difference and Does It Matter? These terms are often used interchangeably but it’s important [...]
Are High-Deductible Plans Transforming You Into a Cash Practice? If your 2017 is off to a slower start than 2016, the negative impact of high-deductible plans is probably nothing new to you. Most insurance-based medical practices grudgingly accept that patients will postpone care on anything that is not an urgent health crisis until "later" when [...]
Rebranding Your Healthcare Business - Risks vs. Rewards Rebranding for healthcare business has rewards when done successfully, but the risks when done wrong or for the wrong reason can be very high for established healthcare organizations. Rebranding in healthcare organizations of all kinds - healthcare practices, hospitals and health systems, health insurance companies, medical device [...]
