Marketing Telemedicine and Telehealth is Essential to Adoption Whether your organization provides telemedicine, telehealth or both, the application of an effective marketing strategy is an essential component for increasing adoption for patients and for healthcare providers. Telemedicine vs Telehealth: What’s the Difference and Does It Matter? These terms are often used interchangeably but it’s important [...]
Are High-Deductible Plans Transforming You Into a Cash Practice? If your 2017 is off to a slower start than 2016, the negative impact of high-deductible plans is probably nothing new to you. Most insurance-based medical practices grudgingly accept that patients will postpone care on anything that is not an urgent health crisis until "later" when [...]
Rebranding Your Healthcare Business - Risks vs. Rewards Rebranding for healthcare business has rewards when done successfully, but the risks when done wrong or for the wrong reason can be very high for established healthcare organizations. Rebranding in healthcare organizations of all kinds - healthcare practices, hospitals and health systems, health insurance companies, medical device [...]
Facebook favors longer videos, but only if we watch them So Facebook announces that its ranking algorithm for its News Feed is now going to give priority for longer videos -- assuming people watch. Facebook claims that they are doing this to level the playing field because they already rank videos according to percentage of [...]
The Heroism of Incremental Care Relationships matter. The important relationships in our lives influence our thoughts and our behaviors. Relationships are the way we learn to trust. I was reminded of this essential truth while reading an impressive article in this month’s The New Yorker magazine by Dr. Atul Gawande titled “The Heroism of Incremental [...]
Increase Revenue and Brand Value for Practice Buyout Whether it’s due to aggressive medical practice acquisition by hospitals and health systems or private practice doctors approaching retirement and wanting to sell their practice to outside buyers or to their partners, physician owners of the shrinking pool of independent practices want the best buyout price they [...]
Healthcare Marketing Podcast - Relentless Health Value I was recently interviewed for a healthcare marketing podcast by Stacey Richter, Co-President of Aventria Health Group and host of the Relentless Health Value podcast series. The podcast topic is Healthcare Marketing Trends in Interesting Times. Here is a link to the podcast: http://relentlesshealthvalue.com/audios/115/
Saving and Investing - Why Physicians Struggle Let’s face facts. To be perfectly honest, most physicians are lousy at saving their money, particularly when it comes to investing or retirement planning. My clients often complain about lack of savings for their future and I am increasingly asked for advice on this topic. In my experience [...]
Rebranding After a Merger The merger mania in healthcare is not limited to health insurance companies, pharma companies, medical device and medical software companies. Mergers and acquisitions of and between hospitals merging with health systems has been a major industry trend over the past decade. More recently, a significant number of independent practices have merged [...]
Is Your Facility Design Part of Your Brand? For many healthcare organizations, the interior design of their facility is not thought of as a representation and reflection of their brand. But that isn't the case for organizations that are truly brand-focused. Those organizations understand that many different issues affect brand and reputation, very much including [...]
